Welcome to the Lexar Style Guide. This guide was created to help you become more effective in your business communications about the Lexar brand and Lexar products by providing helpful guidelines on style, grammar, trademarks, and usage. Intended as a reference for all employees who support the Lexar brand, it was developed with several goals in mind:
• To help employees communicate effectively and accurately
• To maintain correct usage of style and terminology when preparing communications to the outside world
• To convey a clear and consistent tone and messaging in all communications
• To provide a resource with answers to common questions about style and usage
We encourage you to use the information found in this guide to help project a clear, professional image to customers, resellers, prospects, and others.
The Lexar Brand
This guide specifically addresses the use of the Lexar brand and Lexar products. All communications should reflect this.
• When writing the Lexar URL, it should always appear in lowercase: www.lexar.com
• Avoid using Lexar as a possessive noun (Incorrect: Lexar’s SDHC cards; Correct: Lexar SDHC cards…)
• When referring to Lexar products in text, include a registered trademark symbol on the first mention (Lexar offers a complete line of memory products, including Lexar® JumpDrive® USB flash drives.)
The Lexar Description
This general description of the Lexar brand appears on the “About Us” pages on the web and can be used as needed.
For more than 20 years, Lexar has been a trusted leading global brand in memory solutions– so we know first-hand just how quickly data is transforming our world. We live and breathe innovation. We provide an award-winning lineup that performs second-to-none, and includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Our product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. And we’re committed to providing outstanding customer service, with friendly interactions, personalized advice, and expert support. With this dedication to performance, quality, and service, you can count on Lexar when it comes to storing the memories that matter.
For more than 20 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB flash drives, card readers, and storage drives. With so many options, it’s easy to find the right Lexar solution to fit your needs. Lexar products are available worldwide at major retail and e-tail stores. For more information or support, visit www.lexar.com.
To legally protect Lexar trademarks, a standardized legal boilerplate should be included at the bottom of all outbound communications documents that have the Lexar logo:
©2018 All Rights Reserved. Information, products, specifications and features are subject to change without notice. Neither Lexar nor Longsys is responsible for omissions or errors in typography or photography. Lexar, the Lexar logo, and all other Lexar trademarks are the property of Longsys Electronics (HK) Co., Ltd. or Shenzhen Longsys Electronics Co.,Ltd. All other trademarks are property of their respective owners.
Lexar Logos, Graphics, and Visuals
For detailed information about Lexar logos and graphics guidelines, refer to the Lexar Brand Identity Guidelines.